What exactly does a digital marketer do?
A digital marketer is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. As a digital marketer, you play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
A digital marketer also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
A day of tasks can include everything from developing media strategies that put clients’ brand or product in front of their target audience to writing and pitching content and digging through the trenches of web analytics to find information about target consumers.
What skills are required?
Leadership and teamwork is paramount. You must be able to work with colleagues and contacts at all levels of an organization to develop compelling offers and drive growth. Also important are strong writing skills, to effectively communicate your brand’s message, and data analysis skills, to extract value from reporting tools.
A digital marketer has to not be afraid to try new things, take chances, fail and test everything, so adaptability, creativeness are crucial in this fast paced digital industry.
How to get into digital marketing
There’s no hard, fast rule about landing a digital marketing job. You don’t need a degree to break into digital marketing like people think. A degree helps, of course, but internships and job experience are far more valuable than where you went to school or even what you studied.
Who is a digital marketing manager’s boss?
A digital marketer will report to a digital marketing manager or a director/VP marketing, and may have one to two direct reports executing social, email and other digital marketing tactics.
What do I need to get ahead in this position?
An unwillingness to stop and a ‘don’t take your foot off the pedal’ mindset. This industry never stops moving and growing, as a digital marketer, you should be the same.