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Category "Tips & Advice"

Tips For Building A Better Website

Tips & Advice, Web Design, , , ,

Tips For Building A Better Website

 

Is your website in need of a refresh? Not bringing in the customers you need? Or just looking on how to improve? Here are some things you can do to improve your website.

Looking for a brand new website? Contact us today.

1. Keep it simple.  The first thing potential customers notice when they visit your website is the design and homepage. Make sure your website isn’t too cluttered or full of clashing colours. Your homepage should be visually pleasing and should answer questions that customers have, such as, who are you, what your business does and what they can find on your website. Consider how you would want a website to look if you were a visitor, what would you want to see and more importantly what would you need to see to make it informative for the customers. Too much text, lots of images and colour can be confusing and take the attention away from the information. Stick to a colour theme, use some images and videos and don’t go crazy on the keyboard, use clever language to make the reader want to learn more.

simple design, website

2. Responsiveness. Websites aren’t just visited on desktops and PCs, avoid designing pages specifically for a large monitor sizes, or including complex features on some pages that make not be compatible with some devices. Keep it simple and clean so your site is optimal for any device a visitor might be using. Unsure on how to make your website mobile-friendly? Consult a web designer for more information as being able to view websites online properly is so important in this digital age.

3. Showcase your products and services.  Your homepage should include what products or services your business offers. This gives the customer an idea of what they can get from you straight away. Including professional stock images and even videos can help make your business look the part. Any images whether they are graphic banners, stock photos or product images, they all need to be high resolution, there’s nothing worse than a blurry image. Text should be concise, explain your product/service simply with keywords to make you stand out and make the best first impression possible. You could have the best website design in the world, but if you have nonsense text paired with blurry images and graphics and images, people with click off your website straight away.

products, services, website

4. Loading time. People are impatient when it comes to tech. So it’s likely that if your website takes more than ten seconds to load, visitors will have clicked off before it’s even had a chance to load up. It can be the difference between a sale or not. Make sure your website hosting is up to date and constantly update your site to improve performance including loading time, site speed, formatting, etc.

5. Accessibility. It’s important to adapt your website for different people with different needs, such as small text for people with poorer vision, colour blindness is something to address too. As well, people in some areas need language options or have poor internet. So go to the lengths of developing your site for different people, and it won’t go unnoticed.

6. User Experience.  When people visit your site, they’re usually looking for specific information. So keeping your site clean and organised and can helo improve user experience when their questions are answered with ease, and in turn, create success for your business.

content, wesbite

7. Content is critical. If your site have poor content, it can drive customers away. Using complex language, repetition or including unrelated topics to increase word count, you’re going about it the wrong way. It’s much more efficient to have less, relevant and quality text than paragraphs of nonsense and words the average person won’t understand. Be sure to keep your content fresh to show you’re up to date and relevant, it’s easy to let the fast-paced digital world go by. Include critical information such as the services you offer, contact info, business hours, a little about you and social feeds as a start.

8. SEO and SEM. SEO and SEM are highly specialized fields and require a substantial time investment to learn. But SEO and/or SEM campaigns can allow your company to grow to the next level and be as successful as possible. It is not something to ignore because it’s complicated and difficult, it is critical to succeeding online. You can easily hire a professional to assist you with this rather than spending time you don’t have trying to learn it yourself.

Following these tips will ensure to improve your website. For more information on creating a website, web maintenance/improvement or anything else tech related then get in touch with The Future Cloud today.

references: https://www.americanexpress.com


DATE: Oct 17, 2018
AUTHOR: admin

Why Is Digital Marketing Important?

IT, Tips & Advice

Why Is Digital Marketing Important for your business?

It’s easy to see the number of mobile phones, computers and other electronic devices around you. Most likely you are reading this on a laptop or mobile. The way we consume and share information these days is mostly through our computers and mobiles, so it’s easy to see that being online and connecting has transformed our daily lives and put everything we need on one tiny device in our pockets. This is one of the reasons digital marketing has changed the way businesses can promote and advertise their businesses and services.

Measurability

Websites are arguably the single most important marketing tool a business can use acting as an online storefront for your business. But compared to physical visits from customers to your ‘store’, it can be hard to know how much consumer traffic your business has or how to track your progress. With digital marketing, you can monitor changes in sales, customer traffic, site visits, etc. or more importantly how they got to your website. Through social media/email campaigns? Natural search and SEO? Recommendations from friends? This can all be tracked through digital marketing as well as developing campaigns to improve your marketing and giving you real information on whether you’re reaching the right people.

Why Is Digital Marketing Important?

Affordability

Compared to traditional marketing and advertising racking up expensive bills for advertising slots and printing, etc., digital marketing has allowed small-medium sized business to be put on a level playing field with big corporations regarding affordability. Using social media platforms and email marketing, for example, can boost consumer traffic and increase sales for a fraction of the cost that printing leaflets and posters would cost.  At the same time, you get a much wider audience that potentially spans the entire world, and less paper and materials get wasted. Similarly, online banner adverts on websites generally cost less than adverts placed in more traditional methods like daily newspapers or magazines. With the data that is generated by these online advertising techniques you also get feedback on how your marketing.

Why Is Digital Marketing Important?

Speed

Marketing online reaches your audience much quicker than traditional marketing. Instead of spending time and money on printing and distribution you can reach double the audience you would, in a fraction of the time in just one click. Digital marketing allows companies to be efficient and agile. Writing a twitter or facebook post takes a few minutes, but designing, printing and distributing leaflets can take weeks. An e-mail marketing campaign can be written and controlled when it gets sent out, and you can monitor who has opened it, whereas an advert can take a week to place in a newspaper and you never know how many people have seen it.

Engagement

The world now revolves around being online. So moving your business online and utilising digital marketing can bring a dynamic edge to how you advertise yourself. Digital marketing is so popular and important is because it’s so convenient for everyone to use. You can converse and connect with customers in just a few clicks and interact with a broader audience than ever before which allows you to do more than sell; you can sell smart while leaving a standing impression on customers. Market research and monitoring your campaigns can better inform you for future promotion and help you to reach the right audience for your business. Being online allows you to synergise with other professionals and businesses to help improve and build on your campaigns or for feedback and assistance. Engage with your consumers by holding competitions and PR events, writing blogs and other marketing activities.

Overall, marketing opens up your business opportunities and allows you to improve continually online. It gives smaller business the chance to thrive in a world full of conglomerates and is indispensable as a business tool.


DATE: Oct 11, 2018
AUTHOR: admin

Why Does Your Business Need A Mobile App?

Tips & Advice

Mobile apps are the new tool for a successful businesses across all industries.  While most businesses have a website, a mobile app can trigger more sales and increase customer traffic. Whether you develop a mobile app yourself or hire a professional to develop one for you, you’ll be able to expand your reach to all the people who use mobile devices, putting your business in millions of pockets. Here are a few reasons why you should develop a mobile app for your business.

Promote Your Business

While a website is a vital tool to promote your business and is the main avenue for sales, the number of mobile users is increasing daily. Most mobile users access the internet on their smartphones and other mobile devices. All sorts of services and products can be handled or sold on a mobile app. Developing an app and promoting it among your customers benefits your business and reaches an audience a website might not be able to.

Many industries avoid developing apps for their business because they fear that the costs of app development will exceed sales. While mobile app development can be expensive, it doesn’t have to be. Going for a basic app and avoiding the unnecessary extras brings down the costs. You can also reduce the costs by planning the app well in advance of the actual process of development. Use the time to design your own logo, find images, and write content yourself. You can hire a professional app developer to create your app and save time and money by putting your designs and content

Once your app has been developed, you can think of making money on it by using the various app monetizing techniques available to you, such as in-app advertising. If advertising is not for you, just the influx of new customers should begin to cover the initial development cost.

mobile app, earn more
mobile app, more customers

Reach More Customers

Mobile use is increasing daily, with a large majority of people using their mobiles over the traditional websites, an app will help you reach many more customers. Mobile search is popular, especially with younger audiences.  Integrating major social networks with your app furthers the scope and reach of your business, as the majority of people using social media networks everyday.

Showcase Your Services

You can use your app as a window to your business by showcasing your products and services to a wide audience. Users visiting your app have instant access to you. Keep your app up to date to feature different new products regularly and to show you’re engaged in the digital industry.

Partner With Other Services

Research other companies locally and team up with them to advertise on their app and social media platforms. This would benefit all companies involved and leads to increased profits. Also partner with other companies to piggyback on their success, thereby bringing more customers for you, or vice versa.

Add a Mobile-Friendly Website

Companies that are not interested in developing mobile apps should at least consider creating mobile-friendly websites, meaning if a customer visits your site on a mobile, it is altered to suit a mobile form, making it easier to read and navigate. By hiring a web designer to add a mobile-friendly format to your traditional website, you can engage mobile users and give them a good user experience while visiting your website. You should do this even if you already have an app for your business. You can never have too many avenues for consumer traffic.

References : www.lifewire.com

mobile friendly, mobile app

DATE: Oct 3, 2018
AUTHOR: admin

10 Things A Website Can Do For Your Business

Tips & Advice

Do you have a business? Do you need an online presence? This is why you need a website:

1. Create a presence

If you are a small business or a business just starting out then who knows about your business? Where can clients go to learn more about what you offer? A website can help establish your business, create a client base, create and online presence, communicate your brand and it can convey professionalism. It also extends your reach to anyone in the world.

2.Help build trust

New clients might want to know about your business history, your services and some testimonials about your company… a website can provide this. This is also a great vehicle for people to learn more and feel comfortable when using your business, knowing it is genuine and that they will be provided with a good service.

website, design

3. Get listed on search engines

Build your website incorporating search engine optimization (SEO) techniques so that you can easily be found by people searching for relevant key words. This can be an important gateway to expanding your business.

4. Point of contact

Your website provides customers an easy way to contact you and learn more about your products, services and business.

5. Leverage social networks

Implement a social media strategy to reach a larger audience and to create more buzz about your business. Establish your presence on Facebook, Google+, LinkedIn, Instagram and Twitter. Likes and shares can drive people to your website. Links to popular or topical items from or to your website will add to its relevance.

6. Sell products

If your business lends itself to online sales, create a virtual store as an alternative or complement to a storefront or office location to create another avenue for consumer traffic. Online shopping is bigger than it’s ever been so businesses that sell online need to explore this option to compete with other businesses and be as profitable as possible.

7. Share the latest news

Whenever there are new developments regarding your business, update your website. Sites that have fresh, relevant and topical information draw users back more often and tell new clients that you are current and aware of the world around you.

8. Blog

Keep your website fresh and keep drawing people in with regular Blog posts. Show your expertise, share insights and provide practical tips on topics relevant to your business or to your customers.

9. Learn about customers

Learn about their needs, preferences, and interests. Establish and nurture two-way communication with prospects and clients. This will forge a deeper bond and serve them better. User analytics and data can help improve your website and marketing in the future.

10. Customer convenience

Providing customers with multiple ways to interact with your business is almost mandatory these days. Anything less could result in lost sales.

web, customer, web design

DATE: Sep 18, 2018
AUTHOR: admin